Tying Keywords to Conversions in a “Not Provided” World

Identifying and focusing on the keywords that drive traffic and conversions is critical to success in both organic and paid search campaigns. Yet it’s harder than ever to identify those keywords. Google’s encryption of search referral keywords means that SEOs have no visibility into natural search…

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Tying Keywords to Conversions in a “Not Provided” World
Source: searchengineland.com