Web users face an even greater threat to their privacy as large ISPs align themselves more closely with data brokers to track their customers, an advocacy group said.
Several large ISPs have either formed partnerships with or acquired data tracking and analytics firms in recent years, giving them a “vast storehouse of consumer data,” according to a report Wednesday from the Center for Digital Democracy.
“ISPs have been on a shopping spree to help build their data-targeting system across devices and platforms,” the report says. “Superfast computers analyze our information … to decide in milliseconds whether to target us for marketing and more.”
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