Two years ago, Evernote shocked the world when the company began selling a whole smorgasbord of physical products.
Some of them made sense, like a stylus that worked with Evernote’s app and a scanner that pulled documents into the note-taking software. Others were more tenuously connected to Evernote’s core business, with observers taking particular glee in pointing out the company’s new collection of socks.
At the time, then-CEO Phil Libin said the Evernote Market was a way for the company to diversify its revenue streams, taking advantage of customer loyalty to make more money by selling high-quality (and high-priced) goods. The store’s limited selection was curated by a group of employees inside the company who had other day jobs, and it included unique and hard-to-find items from designers around the world.
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