How New & Existing Customers Interact With Your Paid Search Ads Differently

Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP.

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How New & Existing Customers Interact With Your Paid Search Ads Differently
Source: searchengineland.com

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How New & Existing Customers Interact With Your Paid Search Ads Differently