Brand bidding & PPC optimization: enforcement options (Part 6 of 8)

In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads.

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Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
Source: searchengineland.com

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Brand bidding & PPC optimization: enforcement options (Part 6 of 8)