Archive for April, 2016
Upcoming webcast: “Mapping the Value of Your Customer’s Experience”
The always-on, multiple-device consumer has changed all the rules of customer engagement. The customer journey is no longer a well-defined path, as consumers and buyers complete most of their journeys before making a purchase. How can brands create the best…
HTTP compression continues to put encrypted communications at risk
Security researchers have expanded and improved a three-year-old attack that exploits the compression mechanism used to speed up browsing in order to recover sensitive information from encrypted Web traffic. The attack, known as BREACH (Browser Reconnaissance and Exfiltration via Adaptive…
Columbia University researchers claim 28% of Google’s URL takedown requests are invalid
Among the questionable DMCA notices, 4.2% of the takedown requests targeted sites that failed to include any copyright infringing content. The post Columbia University researchers claim 28% of Google’s URL takedown requests are invalid appeared first on Search Engine Land….
The 4 Cs: A recipe for precise remarketing campaigns
A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure. The post The 4 Cs: A recipe for precise remarketing…
Google+ Accounts No Longer Required For Leaving Local Reviews In Google
Google revamped the interface to add reviews on local results and dropped the Google+ account requirement. The post Google+ Accounts No Longer Required For Leaving Local Reviews In Google appeared first on Search Engine Land. Please visit Search Engine Land…
Google Updates The Search Quality Rating Guidelines
Google has updated their search quality raters guidelines document on March 28, 2016 reducing it from 160 to 146 pages. The post Google Updates The Search Quality Rating Guidelines appeared first on Search Engine Land. Please visit Search Engine Land…
Google Working On Fixing Search Analytics Bug In The Search Console
The Google Search Analytics report is missing a day of data but Google is on it and a fix should be out soon. The post Google Working On Fixing Search Analytics Bug In The Search Console appeared first on Search…
So, you want to be a security pro? Read this first
Of all the high-demand areas in IT, security stands out at the top. According to DICE, the number of security jobs skyrocketed by more than 40 percent from 2014 to 2015, to 50,000 openings, compared with 16.8 percent growth the…
FBI will help US agencies with tools to unlock encrypted devices
The FBI has promised to help local law enforcement authorities crack encrypted devices, in a letter that refers to the federal agency’s success in accessing the data on an iPhone 5c running iOS 9 that was used by one of…
Top 25 free apps for Windows 10
Top 25 free apps for Windows 10 Windows 10 represents a bifurcation of sorts in the free Windows tool ecosystem. Thanks to “Universal Windows Programs,” recommending an essential toolkit of free Windows apps isn’t so universal anymore. Folks opting to…