Archive for October, 2015
Google Now, Microsoft Cortana & The Predictive Search World: Recap From SMX East
Contributor Benjamin Spiegel recaps a presentation from SMX East about the growth of predictive search technologies and the resulting opportunities and issues for search marketers to consider. The post Google Now, Microsoft Cortana & The Predictive Search World: Recap From…
Discover Unprecedented Social Media Tactics At SocialPro. Rates Increase Next Week!
Join hard-core practitioners at Marketing Land’s SocialPro, the conference designed to empower you with razor-sharp social media marketing tactics. Hear why you shouldn’t miss SocialPro, from Marketing Land’s founding editor Danny Sullivan: The 20+ session agenda provides unrivaled social media… Please…
The Verdict Is In: Internet Searches Gaining Traction In Legal Referrals
Though consumers still commonly rely on word of mouth to find an attorney, columnist Will Scott notes that the Internet is becoming an increasingly important source for potential clients, particularly the younger generation. The post The Verdict Is In: Internet…
Study: 29% Of Sites Face Duplicate Content Issues & 80% Aren’t Using Schema.org Microdata
A new study shows that duplicate content issues still rage on, and while people are talking about Schema markup, only 20% of sites have implemented it. The post Study: 29% Of Sites Face Duplicate Content Issues & 80% Aren’t Using…
IoT will become a matter of life or death for security pros
Internet of things means different things to different people; self-driving cars, smart cities, connected homes, health and fitness apps, etc. But for security professionals, IoT will become a safety issue. Christian Byrnes That’s the stark assessment of analyst Christian Byrnes,…
Survey says enterprises are stepping up their security game
If all you read are all of the headlines (and there are too many, to be sure) you’d be convinced enterprises are losing the never-ending battle to secure their networks. Perhaps they are. And to help turn the momentum, more…
AWS security and compliance tools embrace enterprise clouds
Once upon a time, the biggest barrier to cloud adoption was security. That is no longer the case, but at the Re:Invent conference, Amazon.com unveiled two new security and compliance tools designed to make it easier for Amazon Web Services…
SearchCap: Google AdWords Local Customizers, Google AMP Search & Russia Regulation
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. The post SearchCap: Google AdWords Local Customizers, Google AMP Search & Russia Regulation appeared first on Search Engine Land. Please…
New: Use Location In AdWords Ad Customizers To Auto-Tailor Ads Based On Where Users Are
Use location data to highlight special promotions, inventory availability, shipping speeds and more to searchers in those areas. The post New: Use Location In AdWords Ad Customizers To Auto-Tailor Ads Based On Where Users Are appeared first on Search Engine…
How PPC Advertisers Can Best Leverage The Research Period This Holiday Season
Columnist Benjamin Vigneron shares thoughts and data on how to pace your search marketing budget over the course of the holiday season. The post How PPC Advertisers Can Best Leverage The Research Period This Holiday Season appeared first on Search…