Category Archive for "Latest SEO News"
Google makes AdWords Products tab more useful for Shopping campaigns
In addition to new Products columns, inventory data comes to the Products group tab and Reports Editor gets Shopping attributes. The post Google makes AdWords Products tab more useful for Shopping campaigns appeared first on Search Engine Land. Please visit…
Seeking investments from Microsoft & Amazon, HERE’s owners signal intent to compete aggressively with Google Maps
Car maker consortium seeks additional funds, resources to further develop and grow the mapping platform. The post Seeking investments from Microsoft & Amazon, HERE’s owners signal intent to compete aggressively with Google Maps appeared first on Search Engine Land. Please…
How to map keyword strategy to B2B buyer intent
To ensure that you’re providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on stages of the buyer journey. The post How to map keyword strategy to B2B buyer intent appeared first on Search…
Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads. The post Brand bidding & PPC optimization: enforcement options (Part 6 of…
First modern Olympic games 120th anniversary marked with 4 Google doodles
Doodler Olivia Huhn created four separate doodles, representing the marathon, shot put, weight-lifting and gymnastic Olympic events. The post First modern Olympic games 120th anniversary marked with 4 Google doodles appeared first on Search Engine Land. Please visit Search Engine…
7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it)
According to columnist Aleyda Solis, a thorough analysis of your server logs can help uncover SEO insights you might not have gleaned otherwise. The post 7 fundamental technical SEO questions to answer with a log analysis (and how to easily…
DuckDuckGo showing instant answers for MLB scores & schedules via Bleacher Report
The privacy search engine announced in a tweet that it was #OpeningDay for Bleacher Report instant answers. The post DuckDuckGo showing instant answers for MLB scores & schedules via Bleacher Report appeared first on Search Engine Land. Please visit Search…
Google tests displaying review snippets in the local 3-pack
Google now may show a single review in the 3-pack. This was caught being tested in the wild. The post Google tests displaying review snippets in the local 3-pack appeared first on Search Engine Land. Please visit Search Engine Land…
SearchCap: Google quality raters guide, search console bug & movie times
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google quality raters guide, search console bug & movie times appeared first on Search Engine Land. Please…
Upcoming webcast: “Mapping the Value of Your Customer’s Experience”
The always-on, multiple-device consumer has changed all the rules of customer engagement. The customer journey is no longer a well-defined path, as consumers and buyers complete most of their journeys before making a purchase. How can brands create the best…