Archive for March, 2016
SearchCap: Google AMP, knowledge graph & auto ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP, knowledge graph & auto ads appeared first on Search Engine Land. Please visit Search Engine…
Custom-developed Dripion backdoor used for targeted attacks in Asia, U.S.
A new custom-developed backdoor program has been used in highly targeted attacks against organizations from Taiwan, Japan, South Korea, and the United States over the past year. Malware researchers from Symantec first came across the program, which they’ve named Dripion,…
Security Sessions: How to transition from tech professional to a business leader
Many security pros came up through the career ranks with a solid tech background. But security leadership demands more business acumen and expertise today. Lorna Koppel, Direction of Information Security for Tufts University, has been through this process in her…
Google launches its giant mobile search ads for auto makers in the US
Ads for nearby dealers are also now available in mobile search in the US. The post Google launches its giant mobile search ads for auto makers in the US appeared first on Search Engine Land. Please visit Search Engine Land…
International PPC: How to deal with currency fluctuations
If you run paid search campaigns in multiple countries, you’ll need a good way to keep track of currency exchange rates. Columnist Daniel Gilbert has created a spreadsheet (and some code) to do this for you. The post International PPC:…
A century of celebrating Mom: smart ad strategies for the mother of all holidays
Want to make the most of your paid search campaigns this Mother’s Day? Columnist John Cosley of Bing Ads shares Mother’s Day insights for digital marketers. The post A century of celebrating Mom: smart ad strategies for the mother of…
Google adds share feature to Knowledge Graph panel
Google now lets you share a Knowledge Graph panel on social via Facebook, Twitter, Google+ and more. The post Google adds share feature to Knowledge Graph panel appeared first on Search Engine Land. Please visit Search Engine Land for the…
Google AMP listings feature live In 12 countries
The Google AMP news carousel is only live in Brazil, Germany, Spain, France, the UK, India, Indonesia, Italy, Mexico, Japan, Russia and the US. The post Google AMP listings feature live In 12 countries appeared first on Search Engine Land….
CNBC just collected your password and shared it with marketers
CNBC inadvertently exposed peoples’ passwords after it ran an article Tuesday that ironically was intended to promote secure password practices. The story was removed from CNBC’s website shortly after it ran following a flurry of criticism from security experts. Vice’s…
The real impact of Google’s new paid search ad layout on organic search
We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs. The post The real impact of Google’s new…